Jorge Heraud was born and raised in Peru, studying electrical engineering at Pontificia Universidad Católica del Perú before continuing his education at Stanford University. He began his career with Trimble Navigation, where he spent 10 years working in the agricultural and engineering sectors before moving to business operations for 4 years, where he aided Trimble in the acquisition of 4 companies. He eventually moved on to found Blue River Technologies, a company that uses innovative and revolutionary technology to help farmers operate more efficiently and sustainably.